Building Your Business Case
The 3 pillars of product management provide a firm foundation.
Pitching Your Products
As a product manager, you are the entrepreneur within your company. Your job is to discover products that are useable for your customers, feasible for your engineers and viable for your business.
“The role of a product manager is to discover a valuable product that is useable for our customers, feasible for our engineers, and viable for our business.” Marty Cagan, Inspired.
Under your leadership, the ideas you bring forward will transform your company. First, however, those ideas will need buy-in from a diverse group of stakeholders.
The business case is a document that supports your idea by providing an overview and financial analysis of the opportunity. Its purpose is to provide enough information to obtain management approval and investment of company resources.
The following will provide the basic building blocks to build your business case. If your company is process light, this will provide a solid starting point. If your company is process heavy, this will help focus on the core aspects of a business case.
